Tricision, Inc. provides consulting resources, applications, and services to facilitate analysis-based marketing decisions.
Our unique combination of marketing experience, statistical modeling prowess and testing methodologies yield demonstrable ROI across a broad range of marketing activities and industries.
Customer targeting is the business process that defines which customers to market to. For each direct marketing campaign, be it email or direct mail, there is a decision to be made on who will, and who will not receive the campaign. Influencing factors related to that decision include: [ read more ]