WHY TRICISION
Tricision is the leading marketing analytics firm specializing in customer targeting services that empower marketers to maximize their objectives. We create custom models that identify the ideal customers to receive a given marketing effort, whether it be from traditional print channels such as catalogs, flyers, or postcards, or a wide variety of digital channels, like email, online display ads, or social media.
BIG DATA
We know data – whether it’s your own first-party data or third-party data, we’re experts at extracting the most value from it. Our strong focus on the quality and integrity of the data we process comes from knowing that better data drives better decisions. We have created systems that load and analyze your data for quality and integrity, which allows us to spend our time focused on what decisions to make with the data rather than on what decisions to make about the data.
ADVANCED ANALYTICS
We have honed our proprietary algorithms over the course of more than 20 years using concepts from mathematics, statistics, economics, and machine learning. Our efficiency with data also extends to our custom models – the algorithms and techniques we’ve developed allow for extremely effective custom models for every significant campaign. Our extensive knowledge in test design and analysis enables us to continuously improve and inform our modeling process to deliver the highest quality results.
BUSINESS ACUMEN
Our extensive business experience allows us to incorporate and inject business intelligence, business objectives, and more, directly into the model – whether gained through testing, insights, or driven by strategic initiatives. We understand the consumer and their behaviors, knowing how they interact with your unique brand, unique demographic, or unique products. We’ve seen it all, from small brands to large global brands, women’s casual clothing to chainsaws, low-ticket items to luxury items .
Leadership Team

Scott Carl
Principal and CEO
Scott is a recognized leader in the application of analytics to marketing, with over 30 years of vast experience across direct marketing, e-commerce, retail, CPG, non-profit organizations, and the government sector. He has a broad range of analytical proficiency including forecasting, econometric modeling, predictive analytics, experimental design, and optimization technologies, while specializing in customer targeting, advertising effectiveness, and marketing strategy. Prior to founding Tricision Inc. in 2000, Scott was VP of Marketing for Outpost.com, and Director of Applied Statistics for Marketing Analytics (now Nielsen). He holds a Bachelor of Science degree in Mathematics and a Master of Science degree in Management Science and Statistics. Scott possesses a deep passion for utilizing analytical techniques to convert data into profitable outcomes for his clients.

Josh Cox
Head of Analytics
Josh has almost 20 years of experience working in the direct marketing space, most recently coming from a large, multi-billion dollar omni-channel retailer focused on the outdoors where he led the advanced analytics and data sciences teams. Specializing in customer and marketing analytics, he also has had a wide array of experience across a variety of disciplines, including merchandising analytics such as demand forecasting, price optimization, and assortment planning, and digital analytics like A/B split testing, website personalization, and product recommendations. With an educational background in mathematics, economics, and statistics, Josh has a knack for applying practical, effective solutions to complex business problems, which drive him to help businesses accomplish their objectives.

Denis Bashtovoi
Head of Data and Operations
Denis has more than 20 years of experience across IT, data science, and marketing at a Fortune 500 omni-channel retailer, starting out as a developer and ultimately working his way up to an executive leadership role. He has a broad range of skills and experience, including proficiency in many programming languages. Denis successfully led the technical integration of two websites – with a combined $1 billion in annual revenue – into a single platform after a merger/acquisition. He excels in data management, data engineering, and operational efficiencies ranging from traditional databases to the most advanced big data environments. With his educational background in computer science and MBA, Denis is passionate about integrating systems, big data, and using data and analytics to solve novel business problems.
Featured Clients




